Built to fade.
Made to last.
RAWFADE® garments are meticulously constructed, garment-dyed, and custom washed under direct control in small runs in Los Angeles. By using heavy-grade cotton and custom-developed reactive pigment dyes, each piece inherits individual tone variations, slub textures, and naturally faded edges at the seams.
They do not deteriorate; rather, they age like fine denim, gaining character and conforming to your fit with every wear.
Flatlock Seam Stitching
Reinforced double-row flatlock stitches allow clean structural hang while fading uniquely at the edges over wash cycles.
Pigment Wash Patina
Pigment washed loops hold structural integrity while allowing beautiful micro-fading highlights along the custom knitted texture.